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How to make 2009 your richest year EVER!
23 Jan 2009 at 3:22pm

Did you know that online spending is predicted to INCREASE by 14% this year?

So despite what you're hearing about the current economy, this is still an EXCELLENT time to start or grow your Internet business!

And I've arranged to get you some FREE help doing it...

You've probably heard of Derek Gehl, right?

He's the Internet marketing guru that's made over $100 MILLION in online sales as head of the Internet Marketing Center.

Derek's been hard at work, researching and identifying the BIGGEST onl...

FREE "recession-busting" video
23 Jan 2009 at 3:23pm

Will you act during the economic downturn, or simply REACT?

Don't let fear of the recession guide your goal setting

plans for 2009. This is a BIG mistake...!

Fear is an emotional response, only good for short-term

survival.

When you're in "fight or flight" mode, you're not thinking

clearly about the path you're running... You're just RUNNING!

So your efforts lack strategy, planning, and insight.

I want you to do more than just survive 2009.

Internet shopping is predicted to hit $145.1 Billion i...

Your challenge to get more traffic
23 Jan 2009 at 3:24pm

If you're frustrated with the results Google is sending you...

... Then my good friend Derek Gehl wants to challenge you to help him prove he can get you a top search ranking and attract floods of eager buyers to your site -- in the next 90 days!

See, a top Google ranking is key to attracting more targeted customers on the Internet.

Now Derek wants to help YOU get there -- in record time.

He's calling it the...

"90-Day Rapid Results Search Engine System"

Over the last year Derek has been working no...

The truth about top Google rankings
23 Jan 2009 at 3:25pm

I don't want to offend you...

... But chances are you're only getting a fraction of the traffic you could be from Google.

And that means you're losing sales.

See, more traffic from top Google rankings = more sales.

Period.

But here's the problem...

Most so-called Internet marketing "experts" want you to believe you need special voodoo magic to get your website to the top of Google, Yahoo, and MSN.

Well my good friend Derek Gehl has decided to take a stand...

He's exposing the TRUTH behind search engi...

Free Derek Gehl training video!
23 Jan 2009 at 3:26pm

I just spent the evening with Internet marketing guru Derek Gehl!

Now before you go getting any funny ideas, what I mean is that I spent four full hours listening LIVE to Derek's training webinar, where he gave up pretty much EVERYTHING he knows about making serious profits on the Internet.

He basically spilled his guts, walking everyone through the exact steps they need to follow to overcome their BIGGEST challenges with making money online!

Heck, he even revealed the secret, step-by-step syst...

Get FREE training next Tuesday!
23 Jan 2009 at 3:27pm

Last week, Internet marketing guru Derek Gehl issued a challenge...

If people stopped by his blog and told him what their #1 obstacle with making money on the Internet was, he'd help them overcome them, for FREE!

I've just heard from Derek, and it sounds like he's been REALLY busy reading everybody's submissions (looks like he got 4,596 of them!).

Anyway... now that he's finished reading all of the challenges, he's concluded that the absolute easiest way to help everyone succeed is with LIVE ONL...

Have you claimed your "bribe" yet?
23 Jan 2009 at 3:28pm

The other day, I sent you an email offering you FREE help overcoming your #1 barrier to making money online.

To get it, all you need to do is visit Internet marketing guru Derek Gehl's live survey, and share your BIGGEST challenge.

Since I sent that last email, Derek's been FLOODED with 1,000s of submissions! Was yours one of them?

If not, why not?!

This is your opportunity to have Derek help you overcome your #1 success-killing obstacle for free! He's going to review all the submissions, and the...

The Kissmetrics Marketing Blog
A Blog About Analytics, Marketing and Testing
12 Genius Ways to Apply Emotional Marketing to Facebook Ads
22 Mar 2017 at 2:12pm
Facebook advertising is a big auction. There are both winners and losers. Now, you wouldn't want to be on the losing side, would you? So, what can you do to create Facebook campaigns that finish the race as champions, having collected many new customers in the process? A smart move would be creating ads that […]
What a Home Shopping Network Can Teach You About Conversions
21 Mar 2017 at 12:24pm
Uber might be King of Growth Hacking. The one everyone fawns over. The media adores. Growth Hackers join. But these kinds of companies are the exceptions. Their ascent so quick and scale so massive that the vast majority of us can't play by the same rules. Instead, we need to look around. At the regular […]
How Quartile-Based Pricing Doubled This SaaS Company's Monthly Recurring Revenue Growth
20 Mar 2017 at 1:38pm
Broadly speaking, you can grow your SaaS three ways: acquire more customers, retain more customers or charge more per customer. At Planio, we focused heavily on acquiring new customers via content marketing and retaining those customers via investing in product development and customer success. And it worked. In January 2015 our monthly customer account churn […]
Why Your SaaS Sales Depend on Data More Than Ever
17 Mar 2017 at 1:51pm
Every SaaS business is aiming for sales success. However, earning more revenue isn’t always a direct path. It's a winding road of trial and error with internal and external factors. Data is one solution to your sales woes. It can help your team discover gaps in the customer experience and transform your overall strategy. The […]
How to Turn Cold Facebook Traffic into Red Hot Leads
16 Mar 2017 at 12:56pm
Breaking news! Facebook is popular, with 1.86 billion monthly active users, and 1.23 billion daily active users. Admittedly, not the scoop of the year. How about this? This just in! Facebook ads accounted for 97% of its revenue in 2016, and the social media platform makes more from advertising than traditional sources like Disney, Comcast, […]
How Customer Engagement Silos are Holding You Back (And How to Fix It)
15 Mar 2017 at 1:26pm
Silos are a relic from a bygone age — when "customer experience" as we know it didn't exist and top-down communication was the norm. Back then, it was easy to work within a self-contained departmental bubble – brainstorming, collaborating and ultimately crafting something you thought the customer would enjoy based on what your department had […]
3 Ways Emojis Can Save Your User Retention
14 Mar 2017 at 1:08pm
For mobile apps, message engagement is critical for retention. Push notifications are one of the best ways to keep your app top-of-mind. In fact, data has shown that app publishers who send push notifications can boost retention rates 20 percent, and 7x if they personalize those messages. But there's another secret to push notification engagement […]
chrisbrogan.com
Media, marketing, lead generation, and customer acquisition strategies for business
What I Told the Bloggers at Social Media Marketing World
23 Mar 2017 at 7:30pm

I wrote this 30,000 feet above the earth. No. I AM WRITING this 30,000 feet up. I just got back from going pee. While I washed my hands, I came up with the first line of my speech for tomorrow. What I Told the Bloggers at Social Media Marketing World If I’ve done it right, […]

The post What I Told the Bloggers at Social Media Marketing World appeared first on chrisbrogan.com.

A Splintered Web Gets Even More Fragmented
22 Mar 2017 at 4:51am

This morning, after Jacq left for the gym, I spoke to two different bots on my phone. Poncho gave me the weather forecast and a little weird joke. Joy asked me how I was feeling because she wants to help me keep track of my mood and mental health. These are called chatbots and they’re […]

The post A Splintered Web Gets Even More Fragmented appeared first on chrisbrogan.com.

Dear Alexa - Please Get Smarter - Hurry
15 Mar 2017 at 4:43pm

I’m very much sold on the concept of voice-driven interfaces for the web. And I know that Amazon Echo (often called Alexa) is a great first foray into how we normal humans (I’m pretending to be normal – shush!) will start getting into this world. But now that I’m totally sold on the idea? Alexa […]

The post Dear Alexa – Please Get Smarter – Hurry appeared first on chrisbrogan.com.

How To Get Started in Videoblogging
13 Mar 2017 at 2:22pm

People aren’t reading as much as they were, as it turns out. According to a study from the US Bureau of Labor Statistics, Americans are only reading 19 minutes a day. Contrast this with a recent report showing that people are watching over 1 BILLION hours of YouTube video per day. (I know this isn’t […]

The post How To Get Started in Videoblogging appeared first on chrisbrogan.com.

Nobody Reads Your Corporate Blog Because It's Boring
10 Mar 2017 at 12:37pm

In learning how to build my own news platform, I’ve taken a renewed interest in reading through lots and lots of blog posts every day, searching for trends and interesting perspectives different than mine. In that process, I’ve come to realize something. Nobody Reads Your Corporate Blog Because It’s Boring I’m not the first to […]

The post Nobody Reads Your Corporate Blog Because It’s Boring appeared first on chrisbrogan.com.

Start Affiliate Marketing
1 Mar 2017 at 1:26pm

Affiliate marketing is a way for publishers like you and me to promote products and services that we like and use to the people we serve through our platform. It’s my favorite kind of marketing arrangement because when used appropriately, it’s the perfect match of a person (me) promoting a product they like (made by […]

The post Start Affiliate Marketing appeared first on chrisbrogan.com.

You're Not Supposed to Have All The Answers
27 Feb 2017 at 12:01pm

I’ve been struggling with my new book, but not in the way that most people mean that. It’s not that I have too few ideas or too many ideas. I’ve got millions of ideas and I know how to cull them. It’s just that I need something specific to happen with this book, and I […]

The post You’re Not Supposed to Have All The Answers appeared first on chrisbrogan.com.

MarketingExperiments Blog: Research-driven optimization, testing, and marketi...
Marketing insights, answers, and research from the analysts at MarketingExperiments.com
UX or Design -- Where should marketers invest?
24 Mar 2017 at 11:37am
There is a problem with the question in the headline above. The problem is it implies a zero-sum game. If you focus on UX or focus on design, you lose either way. The key to any successful message is the combination of the two in service to the customer. In this video, our Managing Director, Flint McGlaughlin, talks about the false dichotomy inherent in the question of UX vs. design. We talk more about this question in our UF Graduate Certificate Program.
Landing Page Optimization: Customer service can be a treasure trove of ideas for LPO
14 Mar 2017 at 4:29pm
Landing page optimization requires mind reading to a certain extent. What do customers want? And how can your landing page provide that information so you can ultimately get what you want as well -- namely, a conversion.There are many ways to play mind reader that are popular with CRO experts, but in this post, we wanted to bring your attention to an overlooked source of wisdom that is freely available -- customer service interactions
Conversion Optimization: How to reduce friction and anxiety in a checkout process you don't control
3 Mar 2017 at 10:34am
Engaging in conversion optimization requires making a modification of some sort to improve conversion. But, what if there are steps in your customers' buying journey that you can't control? Our team ran into this problem when marketing our graduate certificate program with the University of Florida. Daniel Burstein goes step-by-step through our process of reducing friction and anxiety in the application process.
The MECLABS Conversion Heuristic Applied: How a single-product ecommerce site can optimize its sales with a tested methodology
23 Feb 2017 at 9:52am
In this Quick Win Clinic, Flint McGlaughlin, our CEO and managing director, walks through Axess Wallets' home page and applies the Conversion Sequence Heuristic to show how easy it is to think about conversion in a sales path using the tool.
Value Proposition: Free tool to help marketing teams discover their brand's and products' value prop
17 Feb 2017 at 3:16pm
Identifying and clearly communicating an effective value proposition can lead to significant business success. But it is a complex topic. So when my colleague Steve Stone whipped out a simple Excel tool he created to help your team collaborate on discovering your company's value proposition and include feedback from all internal, agency, vendor and partner stakeholders in an easy and systematic way, I wanted to share it with you all.
Best Practices Are Often Just Pooled Ignorance: How to avoid this mistake by mapping your customer's thought sequence
13 Feb 2017 at 2:13pm
How do we know that our sites are performing at their maximum ability for our given objectives? Is it because we used A/B testing to get a set of iterative performance bumps? Or is it because we used a supposedly high performance template we saw someone else using? In this week's Quick Win Clinic, Flint McGlaughlin talks about seeing through the best practices and into the customer's thought sequence on a page submitted by Paul from Rosetta Stone.
Duct Tape Marketing
Weekend Favs March 25
25 Mar 2017 at 9:00am

Weekend Favs March 25 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]

5 Mistakes Businesses Make When Conducting a Content Audit
24 Mar 2017 at 10:00am

5 Mistakes Businesses Make When Conducting a Content Audit written by Guest Post read more at Duct Tape Marketing

A content audit of your website or latest marketing campaign is an absolute must. But let's be honest: most marketers and business owners despise them and are terrified of them in equal measure. They can be tedious, time-consuming, and confusing. But this is not a post on how to conduct one, though. You can read […]

How to Use Facebook Ads to Drive Sustainable Traffic & Boost Sales
23 Mar 2017 at 10:00am

How to Use Facebook Ads to Drive Sustainable Traffic & Boost Sales written by Guest Post read more at Duct Tape Marketing

Regardless of your business model, incorporating Facebook ads into your marketing funnel can be a dependable way to drive customers to your site and, ultimately, boost sales. The concept is simple enough: You target prospective buyers on Facebook with an ad. But when it comes to Facebook, the real key is how to create sustainable […]

4 Questions You Must Answer to Develop Your Marketing Strategy
22 Mar 2017 at 1:15pm

4 Questions You Must Answer to Develop Your Marketing Strategy written by John Jantsch read more at Duct Tape Marketing

Developing a marketing strategy for your business can be tough, especially if you don’t know where to start or what to focus on. I’ve found that if I get stuck while putting together my own strategy, or a marketing strategy for clients, I just need to refer back to the four questions below to help […]

Transcript of Get Anybody to Do Anything You Want
22 Mar 2017 at 12:49pm

Transcript of Get Anybody to Do Anything You Want written by John Jantsch read more at Duct Tape Marketing

Transcript provided by Verbatim Transcription Services Back to Podcast Transcript John: What if you get anybody to do anything you wanted? On this episode of the Duct Tape Marketing podcast, I’m going to visit with sales trainer Phil Jones, where he talk about his magic words and this is not just for salespeople, in fact […]

Get Anybody to Do Anything You Want
22 Mar 2017 at 9:56am

Get Anybody to Do Anything You Want written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Phil M. Jones Podcast Transcript The title of this post is misleading and maybe even a bit disturbing to some, so let me clarify that I mean for good only! By studying human behavior and language, you can put yourself in the best possible position to do good and help others by […]

Weekend Favs March 18
18 Mar 2017 at 9:00am

Weekend Favs March 18 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don't go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]

Unbounce
Landing Pages: Build Publish & Test Without I.T.
8 Overlay Examples to Inspire More Clicks, Sales & Signups [FREE LOOKBOOK]
22 Mar 2017 at 3:00am
Want to inspire more conversions with your overlays? Our free Overlay Lookbook is chock full of beautiful, Unbounce-built overlays (from companies like 15Five, Hotjar, Shopify Plus and more) to get those creative juices -- and conversions -- flowing.
What Makes a Conversion Optimizer? 8 Experts on Separating the Pros from the Pretenders
16 Mar 2017 at 3:00am
Conversion optimization is big business, and the online world is awash with "experts." Spotting the fakes is hard -- anyone can call themselves a Conversion Rate Optimizer (CRO), but it takes a very specific skill set to actually be one. So whether you're looking to hire a CRO or to wear the title yourself, we asked 8 legit CRO experts what it actually takes.
Wow Your Clients, Grow Your Agency - Register for Digital Agency Day 2017
9 Mar 2017 at 3:00am
What if there was an entire day dedicated to learning about the latest tactics for growing your agency and wowing your clients? Where you could rub shoulders with digital marketing experts from top agencies as well as Google, LinkedIn and AdRoll -- all from the comfort of your desk? Oh wait...
Increase Conversions by Improving the Clarity of Your Value Proposition
7 Mar 2017 at 3:00am
In a world where everything is vying for your attention, the Conversion Centered Design principle of Clarity will help you write copy that quickly and effectively communicates the campaign value proposition.
Ask Yourself These 5 Questions Before Launching That Overlay
28 Feb 2017 at 3:00am
"With great power comes great responsibility." While Uncle Ben wasn't explicitly referring to overlays when he said these iconic words to Peter Parker, the same could be said about these handy little conversion tools. So as a responsible marketer, ask yourself these five questions before you launch that overlay.
How Hotjar Gained 60+ New Trial Signups a Month with a Single Overlay
23 Feb 2017 at 3:00am
Traditionally, it can be tricky to attribute content to cold hard cash. Here's how Hotjar used an overlay to turn content into customers.
Unbounce Convertables, Now with Advanced Targeting: Show the Right Offer to the Right Visitor at the Right Time
15 Feb 2017 at 3:00am
Just like PPC ads and email, the better targeted your overlays the better results you'll get, which is why we're excited to announce our new Convertables advanced targeting and triggers. Mix and match them to create hyper-targeted overlays for your visitors and big results for you... all without tapping your developer's shoulder, hiring a CRO or launching a new campaign.


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